Whatsapp is currently undergoing a major change.
The messaging app owned by Facebook is introducing some new features developed to help it earn money.
It is making it easier for businesses & regular users to communicate on the platform, & says people will be able to place orders on Whatsapp, & even receive updates from companies through it.
It has started testing tools on the Whatsapp Business app, which has been built for small companies, & also says it is working on "An enterprise solution for bigger companies operating at a large scale with a global base of customers".
The Whatsapp Business app is at present free to use, but the firm has told the Wall Street Journal that it intends to charge businesses "In the future".
"Over 1 billion people use Whatsapp every day to stay connected with their family & friends, & over time, more people are using the app to communicate with businesses they care about too," said Whatsapp in a blog post.
In fact, lots of connections are already taking place daily, whether it is someone placing an order with a local bakery or looking at new styles from a clothing store. But the way this happens now on Whatsapp is pretty rudimentary.
The announcement is prone to raise fears of getting spammed by companies.
While this doesn't necessarily mean that ads definitely aren't coming to Whatsapp anytime soon, the company has previously labelled adverts as "The disruption of aesthetics, the insults to your intelligence & the interruption of your train of thought".
Source: http://www.civdigitech.com/2017/09/whatsapp-to-undergo-major.html
The messaging app owned by Facebook is introducing some new features developed to help it earn money.
It is making it easier for businesses & regular users to communicate on the platform, & says people will be able to place orders on Whatsapp, & even receive updates from companies through it.
It has started testing tools on the Whatsapp Business app, which has been built for small companies, & also says it is working on "An enterprise solution for bigger companies operating at a large scale with a global base of customers".
The Whatsapp Business app is at present free to use, but the firm has told the Wall Street Journal that it intends to charge businesses "In the future".
"Over 1 billion people use Whatsapp every day to stay connected with their family & friends, & over time, more people are using the app to communicate with businesses they care about too," said Whatsapp in a blog post.
In fact, lots of connections are already taking place daily, whether it is someone placing an order with a local bakery or looking at new styles from a clothing store. But the way this happens now on Whatsapp is pretty rudimentary.
The announcement is prone to raise fears of getting spammed by companies.
While this doesn't necessarily mean that ads definitely aren't coming to Whatsapp anytime soon, the company has previously labelled adverts as "The disruption of aesthetics, the insults to your intelligence & the interruption of your train of thought".
Source: http://www.civdigitech.com/2017/09/whatsapp-to-undergo-major.html
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